Walmart hopes its low price brand promise can take a bite out of the funeral home business by offering caskets for purchase through the Walmart website, which can be shipped in as few as 48-hours.  Walmart is also offering a layaway plan, so customers can pay off their caskets over a 12-month period.  With price tags ranging from $895 to $2,899 according to the BBC, Walmart is offering its caskets at very competitive prices.

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What do you think of this extension of Walmart’s product offerings?  The company has grown to offer products to fit just about any stage of a consumer’s life, so perhaps Walmart’s leaders believed that capturing part of the market share of the deceased was the next place to go for continued growth?

There’s something about buying a casket from Walmart that doesn’t sit right with a lot of individuals.  On the other hand, caskets are expensive.  Maybe there is a target consumer who would comfortably turn to Walmart to help them find a final resting place for their loved-ones during their time of mourning.  Or is the correlation of Walmart’s ‘cheap’ brand image in stark contrast to what people are looking for to honor their lost loved-ones?  It’s hard to say.

So, should you buy a casket from a big-box-store such as Walmart? The problem with buying from Walmart, compared to a local, specialized vendor like Casket Emporium is that they do not provide personal service. A company like Casket Emporium are experts in the funeral and casket industry. It is all that they do, which makes them specialists in the industry. Additionally, with a company like Casket Emporium, you get personal customer service and personal delivery, from a company that cares and does not just treat you like another number.